— Strategic and creative co-development of the global Holcim Masterbrand Refresh across international touchpoints

— Supported brand objectives, design principles, brand architecture, and scalable global brand guidelines

— Contributed to international brand initiatives with multi-million CHF project scope, including global masterbrand transformation programs

— Led brand development and launch-related communication for HOLCIM+, supporting a large-scale international rollout across multiple markets

— Creative Lead for Building Icons, combining brand strategy, content development, creative direction, and international production management

— Led and supervised high-visibility brand executions across digital, print, motion, presentations, OOH, DAM, and executive communications

— Main creative counterpart for international stakeholders, CMOs, communications teams, and external lead agencies

— Ensured brand consistency, quality assurance, and scalable implementation across global markets and channels

Creative Direction:
- Leading and inspiring creative teams in the development of concepts and visual elements.
- Ensuring a consistent creative vision across various projects.
- Presenting creative ideas and concepts to clients.

Brand Strategy:
- Development of comprehensive brand strategies that define the identity, positioning, and values of a company. - Advising companies on their brand development and communication.

Film & Directing:
- Planning, script development, and direction of film projects.
- Monitoring the entire production process from conceptualization to completion.
- Ensuring a coherent visual implementation that effectively conveys the film's message.

Business & Brand Development:
- Identification of business opportunities and development of strategies for business expansion.
- Building and maintaining customer relationships.
- Developing measures to increase visibility and competitiveness.

Development and implementation of a comprehensive content strategy for all X-Technology brands. Responsibility for branding and defining themes, tone, and messaging to support brand identities. Leading a team of three for planning, coordinating, and overseeing content production (text, image, video). Collaboration with internal teams and external agencies for content creation. Ensuring that the created content clearly and consistently conveys the brand message. Adapting content to current market trends and customer requirements. Implementing SEO best practices to enhance visibility in search engines. Identifying partnership opportunities with influencers, athletes, and relevant personalities. Providing relevant content through the ContentHub to all departments (eCommerce, sales, HR, marketing, social media, athletes). Advancing brands in the B2B and B2C sectors. Regular reporting to the CMO.

Crafting clear creative visions and strategies for various client projects to support their goals and messages. Leading and motivating a creative team comprising cameramen, designers, and other professionals. Advising clients on creative possibilities and developing solutions that meet their requirements. Generating innovative creative concepts and storyboards for products and/or services. Monitoring the entire production process to ensure consistent realization of the creative vision. Adhering to budgetary constraints and efficiently allocating resources for creative projects. Managing a 3-person team with effective assignment of team members, equipment, and technology for successful project execution.

Development and implementation of various sub-brands for marketing real estate projects, including setting themes, tone, and messaging to support brand identities. Leading a three-person team for content strategies and analyzing and monitoring comprehensive campaign and website KPIs. Responsible for formulating a comprehensive communication strategy reflecting company goals and values, and ensuring clear and effective internal communication on key developments, objectives, and changes. Building and maintaining media relationships to promote positive media presence and crisis management support. Ensuring consistent brand messaging and positioning of the company in public, including crafting press releases, speeches, and presentations. Leading the social media strategy to ensure a positive online presence and building and maintaining relationships with customers, investors, analysts, and influencers. Planning and executing corporate events and PR initiatives and efficiently managing the communication budget with appropriate reporting.

B.A. Communications Design at design academy berlin (DE)

Business and Brand Development, Brand Strategy, Corporate Design, Film & Direction, Creative Direction

FH Erfurt & FH Potsdam (DE)

20 years of DJing. From Jazz to house to funk. Never lost the passion for good music.